As one of the founding partners behind the Winding Roads Festival and Concert Series and complementary Winding Roads Education program, Adamson Systems Engineering has long been dedicated to supporting and strengthening its local community in Port Perry, ON, and the surrounding Durham Region.

Now, amidst the ongoing COVID-19 crisis and its fallout, the internationally-heralded manufacturer of professional loudspeaker systems has partnered with Winding Roads to spearhead a new initiative: the Winding Roads Live Online Stage.

Every Wednesday at 7 p.m. EDT, Winding Roads will present a free, high-quality livestreamed performance by a local artist via its Facebook page ( While the online concerts are free for all to enjoy, proceeds from the Live Online Stage – as with all other Winding Roads events – will directly support Big Brothers Big Sisters of North Durham and its mentorship programs for local youth.

“As the coronavirus pandemic has forced the cancellation of live events across Canada and internationally, artists and creators in our local community are facing significant hardships. What’s more, our partner charity, Big Brothers Big Sisters of North Durham, is struggling to continue fundraising for its services – which are more crucial now than ever,” says Adamson CEO Marc Bertrand. “Adamson is proud to come together with Winding Roads and our partners to continue to provide a sound foundation of support throughout our community and beyond with something that has always united us: music. The fact we can do it while benefitting artists and youth right here in our backyard makes it that much more rewarding.”

The Winding Roads Live Online Stage will primarily feature performances from artists based in Ontario’s Durham Region, including some who have taken the main stage alongside major national headliners at previous editions of the Winding Roads Festival, held annually at Adamson’s manufacturing facility in Port Perry, ON.

The first two editions featured the soulful stylings of multi-instrumentalist Matt Gunn and on-the-rise country standout Ben Hudson, respectively, with performances from Kris Barclay, Mackenzie Leigh Meyer, Hunter Sheridan, and Riki Knox upcoming. All will be archived on the Winding Roads Live Facebook page for on-demand viewing following the livestream.

“We hope the Winding Roads Live Online Stage will give people in the community and across Canada a chance to forget about the challenges facing us all in these unprecedented times and enjoy the shared experience of music and connection from some of our very talented friends,” adds Margaret Ayres, Executive Director of Big Brothers Big Sisters of North Durham. “We’re very grateful to Adamson and all of our collaborators for their efforts to support our mentorship programs as well as our local musicians – all while giving the entire community something to look forward to and enjoy together as we push through this.”

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